Responsibilities

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Project Management and Production Operations

• Run the weekly content rhythm: plan, film, edit, ship, and review, every week across both brands
• Maintain a content calendar that is always at least two weeks ahead
• Own shot lists, shoot schedules, and talent coordination, with a minimum of two people on every shoot
• Run the weekly 80/20 performance review: double down on what works, cut what does not
• Manage the 70/20/10 content mix: reach content, story/culture content, and offers

Team and Agency Management

• Coordinate three content functions: community, events and PR (including the podcast); content creation and distribution; and performance and paid media
• Source, onboard, and manage editors, creators, and paid media support as the team scales
• Act as the connective tissue between the founder, brand strategist, art director, and on-camera talent
• Ensure every person involved in production knows what they own, when it is due, and what the standard is

Content Strategy and Positioning

• Own the strategic brand development and content mix across Instagram, the podcast, and any additional platforms
• Translate complex financial topics into content that is accessible, credible, and shareable for a Gen Z and millennial founder audience
• Identify content opportunities tied to market moments, founder activity, and audience signals
• Maintain brand consistency across Liberty Horizons and The Wise Investor (the founder’s personal brand) without flattening the distinction between them
• Develop mini stories across internal team members, building out loud storyline, and other mini series developed to tell the brand story

On-Camera and Storytelling Creator

• Appear on camera as one of the recognizable faces of the brand across short-form and long-form content
• Brief and direct other on-camera talent to ensure delivery matches the brand standard
• Contribute to the development of recurring content formats and series

Reporting and Performance

• Report weekly on reach and impressions as the primary metrics, followed by engagement, follower growth, and booked calls
• Use performance data to inform content decisions, not just document them
• Bring a point of view to every weekly review, not just a summary

What an A-Player Looks Like in This Role

• Output quality: Content ships on time, on brand, and at a standard you would put your name on permanently
• Ownership: If it goes out the door, you made it happen. If something goes wrong, you surface it immediately and come with a fix
• ‍Project management: The calendar is never empty, the shoot is never missed, and the team always knows what is happening next‍
• On-camera presence and Storytelling: You are confident, natural, and credible in front of a lens without direction; you are an excellent storyteller‍
• Financial services fluency: You understand the audience well enough to make complex topics feel simple and relevant‍
• Strategic thinking: You know the difference between content that performs and content that builds a brand, and you pursue both‍
• Team leadership: You make the people around you better and more organised by being in the room‍
• Values: You do the right thing when no one is watching

Who This Role Is For

• Someone with 5+ years of content creation or marketing experience, ideally in financial services or a founder-facing brand
• Someone who is genuinely comfortable on camera and understands what makes short-form content earn reach
• Someone who is a ruthless project manager in a fast-moving, scrappy environment
• Someone who can hold a creative standard and knows what an A+ looks like and isn’t afraid to hold the team to that standard
• Someone who wants real ownership, is energised by the startup environment, wants to grow fast as a leader and knows what it takes to build something great
• Someone who finds building in public exciting, not uncomfortable
• Someone who loves storytelling, building brand, and arbitraging attention

Who This Role Is Not For

• Someone who needs a fully defined brief before they can move
• Someone who is strong creatively but cannot manage a production schedule or a team
• Someone who is uncomfortable on camera or treats it as an occasional ask
• Someone who has never worked in or around financial services content and cannot close that gap fast
• Someone who finds fast-moving, ambiguous environments draining rather than motivating

Qualifications

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Must Have‍

• 5+ years of experience in content creation, content marketing, or social media management
• Demonstrated experience in financial services, fintech, or a founder-facing brand
• Proven comfort and confidence on camera across short-form and long-form formats
• Strong project management skills with a track record of shipping on time in a multi-stakeholder environment
• Experience managing or coordinating external creators, editors, or agency partners
• Strong written and verbal communication skills
• Fluency with Instagram and short-form content strategy

Nice to Have

• Experience with paid social or performance marketing
• Light video editing skills
• Familiarity with podcast production and distribution
• Experience working within or alongside a venture-backed or challenger brand
• Comfort with financial topics at the level required to brief and review content independently

What We Offer

• $100,000–$120,000 CAD base salary plus performance bonus
• Full benefits package
• Paid time off
• Professional development budget
• Direct exposure to a venture-backed challenger brand at the ground floor
• Real ownership of a function, not a task list
• A small, high-standard team where your work is visible and your contribution matters

The Hiring Process

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This process is deliberate. We are selective because the standard matters, to us and to our clients.

1. Application and Values Pre-Screen: Written application including structured values questions
2. Screening Interview: 45-minute video call covering values, experience, and fit
3. Hiring Manager Interview: Deep dive on role-specific competency and ownership
4. The Gauntlet: Multi-stage practical assessment including a take-home assignment, case study, and live presentation
5. Reference Checks: Minimum two professional references, at least one direct manager

How to Apply

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Submit your application by selecting the "Apply Now" button below. You will be asked to complete a short written values response as part of the application. This is not a cover letter; generic answers will not advance. Tell us something specific and real.

Liberty Horizons is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome all qualified applicants, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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